What IF... We discussed the future of Creative Industries?

Milan, 26 - 28 February 2012 - Innovation Festival finale

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Innovation Festival is an INNO Action under the PRO INNO Europe Initiative® (initiative of the European Commission’s Directorate General for Enterprise and Industry) aimed at celebrating innovation across six European cities: Barcelona, Milan, Kortrijk, Lisbon, Vilnius and Tallinn.

The project focuses on the societal aspects of Innovation and how they are experienced in the different partnering regions: how does innovation help regions’ economic performance?

How does it help solve challenges such as climate change, energy and scarcity of natural resources? What role can innovation play in making regions better equipped to deal with issues like ageing populations and emigration?

The Innovation Festival project makes regional innovation efforts visible and allows citizens to become actively involved in the innovation efforts. The festivals combine general and specialized events aimed at different audiences and bring fun, engaging and educational activities to the local crowds in cities and regions across Europe.

The Innovation Festival project demonstrated the innovation and creativity must be experienced and celebrated to better be understood and appreciated.

At a two-day Finale event, Innovation Festival will present its achievements and results and look to the future, notably by marking the launch of the European Creative Industries Alliance.

The Finale will also include presentations of other EU initiatives in support of creative industries as well as exhibitions, music and fashion intermezzos of an innovative character.

"What IF... We discussed the future of Creative Industries?"
Managing & coordination: Cristina Terrusi